Near field communication (NFC) coupon distribution
What is NFC Marketing Technology?
NFC, or Near Field Communication, is a short-range wireless communications technology that allows marketers to engage audiences using compatible mobile devices. NFC transfers small amounts of data between devices that are a few centimetres from each other (hence the term "tap" is often reserved for this type of technology).
The popularity of NFC is growing, to the point where it is being built into most new smart phones.
Benefits of NFC for Marketing
This technology provides a seamless experience for the consumer. Some of its main benefits include:
-Effortless shopper engagement (on compatible devices)
-Easily integrated onto signage, products and other objectives, using only stickers and labels
-Drives sales by communicating promotions, coupons or other marketing information
-Extremely secure with its limited range