How will beacons influence retail sales?
Traditional retailers have become much more adept at using technology to push back against e-commerce sites. Beacons are among the most important new mobile technologies helping retailers increase sales.
With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones.
The typical scenario looks like this. A consumer carrying a smartphone walks into a store. Apps installed on a consumer's smartphone listen for iBeacons. When an app hears an iBeacon, it communicates the relevant data (UUID, Major, Minor, Tx) to its server, which then triggers an action. This could be something as simple as a push message ["Welcome to our shop! Today 20% discount on our televisions! Click here: www.getcoupon.at/p/123456"], and could include other things like targeted advertisements, special offers, and helpful reminders ["You're out of Milk!"]. Other potential applications include mobile payments and shopper analytics and implementation outside of retail, at airports, concert venues, theme parks, and more. The potential is limitless.
This technology should bring about a paradigm shift in the way brands communicate with consumers. iBeacon provides a digital extension into the physical world.
How does Coupontools fit into this Ibeacon technology?
Coupontools doesn't sell Beacons hardware and doesn't create mobile apps with beacon recognition.
Coupontools only focus on the mobile coupon part. You are able to create with our software great mobile coupons, which can be connected with your POS system. Our coupons can also be timed. For example "only valid for 1 hour" to push the customers to buy more fast.